Articles for Business Leaders

Learn English through best-selling business authors

The Greatest Product Pitch of all Time?  The Reggae Reggae Sauce Story

How the most unlikely entrepreneur overcame decades of rejection to become one of the most influential figures in the British food sector in the most dramatic fashion.

The 80/20 Principle: The Secret to Achieving More with Less

The 80/20 principle, also known as the Pareto Principle, was first discovered by the Italian economist Vilfredo Pareto in the early 20th century.  When applied to business, it can transform your productivity!

The Sunk Cost Fallacy and Other Business Traps

When holding on hurts more than letting go.  You’ve dedicated months of hard work, and a significant budget into a project, but results are below expectations. Should you persevere or cut your losses?

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